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Founder's Story

I’ve always been a creator of spaces. Growing up in Manchester-by-the-Sea, Massachusetts, I built tree forts, rearranged furniture, and hung sheets down the middle of my shared bedroom to carve out a space of my own. I had an eye for color and detail, and a deep-down belief that beauty mattered and how we live shapes how we dream and grow.

After traveling the world, I landed in New York City and built a career in advertising. I got married, had kids, and created my grown-up life. Frequent visits back to Massachusetts brought to light the contrast of my quiet, coastal hometown and the frenetic energy of big city living. Manchester was where I reset. NYC was where I came alive. The opposition of these two worlds remains at the heart of who I am today.

I still remember the early years—hopping the late-night Greyhound back from Massachusetts, butterflies in my stomach as the skyline came into view. The lights, the energy, the pure potential. I knew I was exactly where I was supposed to be. New York City was addicting. Exciting. But was it home?

Finding an apartment back then meant scanning Village Voice ads and walking through strangers’ lives—cramped rooms, an intimate proximity to people, sounds, smells and things that weren’t mine. It felt like the price to pay for living in the city of my dreams. I didn’t yet realize how deeply our personal spaces matter and what I might be sacraficing. 

When we’re young and searching—for love, for purpose, for belonging—we look in all sorts of places. Other people. Career. Working out. Going out. All of it, in some way, a substitute for home. If I had discovered mindfulness sooner, had learned to ground myself and look inward, I might have understood this earlier. I might have paid more attention to my personal enviornment instead of chasing that feeling of “home” everywhere but where I lived. I would have created a space that held me when I was lonely, stressed, or doubting myself. A space that supported my wellbeing—my career, my earning potential, my capacity for love.

Years later, as a full-time mom, it all became clear. Home is self-care. A home that reflects your values. That aligns with your mind, body, and soul. That supports who you are and who you’re becoming—your vision, your dreams, your goals. That’s when everything clicked. My lifelong love of creating beautiful spaces merged with my wellness journey. My years as an art director gave me the skills. My spiritual practice gave me the lens. And Rooted was born.

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